This is an amazing example of how to use video content to engage audiences, increase traffic and awareness about your brand.

SickKids, as everyone Knows, is a world famous Hospital specialized in treating patients still unborn until adulthood. Recently, an ambassador patient, Myles Lynch, who is a double transplant lung recipient, ran with the Pan American Torch on behalf of the Hospital.

Take a look at the video campaign released prior to this event, and had over 50.000 views on Facebook, without any paid support. The video invites passerbys to run 200 metres like someone who has cystic fibrosis, in other words, wearing a noseplug and breathing only thought a narrow straw.

By putting random people on the spot, allowed the Hospital educate their audience about the illness, and also grabbed attention to the following video: the actual Myles running with the Torch.

Now,  it's impossible to say no when they ask for your support.

This is what a good marketing campaign does, let you know more about the work they have been doing, show you the best result possible, and invite you to be part of the team.